@font-face {
  font-family: "DM Sans";
  src: url("/fonts/dm-sans-400.woff2") format("woff2");
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
}
@font-face {
  font-family: "Fraunces";
  src: url("/fonts/fraunces-400.woff2") format("woff2");
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
}
:root {
  --ink: #173f43;
  --ink-deep: #103236;
  --text: #2b4142;
  --muted: #637677;
  --paper: #fbfaf6;
  --warm: #f3f0e8;
  --line: #dce3df;
  --sage: #dbe8df;
  --sage-deep: #63857a;
  --ochre: #b18c50;
  --ochre-light: #f2ead7;
  --white: #fff;
  --serif: "Fraunces", Georgia, serif;
  --sans: "DM Sans", Arial, sans-serif;
}
*,
*::before,
*::after {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  background: var(--paper);
  font-family: var(--sans);
  color: var(--text);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
img,
svg {
  max-width: 100%;
  display: block;
}
a {
  color: inherit;
  text-decoration: none;
}
button {
  font: inherit;
}
p,
h1,
h2,
h3 {
  margin-top: 0;
}
h1,
h2,
h3 {
  color: var(--ink);
  text-wrap: balance;
  hyphens: none;
}
p {
  margin-bottom: 0;
  text-wrap: pretty;
}
::selection {
  background: #c6d9ce;
  color: var(--ink-deep);
}
:focus-visible {
  outline: 3px solid #9d6e2b;
  outline-offset: 4px;
}
.skip-link:focus-visible,
.closing-section :focus-visible,
.result-card :focus-visible {
  outline-color: #f1dba9;
}
.container {
  width: min(100% - 80px, 1280px);
  margin-inline: auto;
}
.skip-link {
  position: absolute;
  top: -100px;
  left: 20px;
  z-index: 100;
  background: var(--ink);
  color: white;
  padding: 12px 18px;
}
.skip-link:focus {
  top: 10px;
}
.float-dot,
.demo-indicator {
  display: inline-block;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: #c7b58c;
  vertical-align: middle;
  margin-right: 10px;
}
.site-header {
  position: relative;
  z-index: 20;
  background: var(--paper);
  border-bottom: 1px solid #e9ece7;
}
.header-inner {
  min-height: 86px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 32px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 13px;
  flex: none;
  color: var(--ink);
}
.brand img {
  width: 48px;
  height: 48px;
}
.brand-type {
  display: flex;
  flex-direction: column;
  gap: 3px;
  line-height: 1;
}
.brand-name {
  font: 500 22px/1.05 var(--serif);
  letter-spacing: -0.045em;
  white-space: nowrap;
}
.brand-descriptor {
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 0.2em;
  color: #45615e;
}
.site-nav {
  display: flex;
  align-items: center;
  gap: 26px;
  font-size: 13px;
  font-weight: 600;
  color: #3e5858;
}
.site-nav > a:not(.nav-action) {
  transition: color 0.2s;
}
.site-nav > a:not(.nav-action):hover {
  color: var(--ochre);
}
.nav-account-actions {
  display: grid;
  grid-template-columns: repeat(2, max-content);
  gap: 8px;
  align-items: stretch;
  flex: none;
}
.nav-action {
  border: 1px solid var(--ink);
  padding: 12px 17px;
  border-radius: 3px;
  background: var(--ink);
  color: #fff;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  transition:
    background 0.2s,
    border-color 0.2s;
}
.nav-action:hover {
  background: #24575a;
  border-color: #24575a;
}
.nav-login {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 1px solid #b8cbc3;
  border-radius: 3px;
  padding: 12px 17px;
  color: var(--ink);
  transition:
    background 0.2s,
    border-color 0.2s;
}
.nav-login:hover {
  background: var(--sage);
  border-color: var(--sage-deep);
}
.nav-action span,
.button span,
.text-link span {
  font-size: 17px;
  line-height: 1;
}
.menu-toggle {
  display: none;
}
.hero {
  overflow: hidden;
  background:
    radial-gradient(circle at 15% 80%, #edf2eb 0, transparent 34%), var(--paper);
}
.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.06fr) minmax(0, 0.94fr);
  gap: 6%;
  align-items: center;
  min-height: 668px;
  padding-block: 44px 72px;
}
.hero-copy {
  padding: 14px 0 30px;
}
.eyebrow,
.section-label,
.sample-eyebrow {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.155em;
  color: #45615e;
}
.eyebrow {
  display: flex;
  align-items: center;
  gap: 13px;
  margin-bottom: 29px;
}
.eyebrow-line {
  display: block;
  width: 29px;
  height: 1px;
  background: #789589;
}
.hero h1 {
  max-width: 700px;
  font-family: var(--serif);
  font-size: clamp(52px, 5.1vw, 82px);
  line-height: 1.075;
  letter-spacing: -0.057em;
  font-weight: 500;
  margin-bottom: 29px;
}
.hero h1 em,
h2 em {
  font-weight: 400;
  color: #729184;
  font-style: italic;
}
.hero-lede {
  font-size: 18px;
  line-height: 1.7;
  max-width: 540px;
  color: #546868;
}
.hero-actions {
  display: grid;
  grid-template-columns: repeat(2, max-content);
  align-items: stretch;
  gap: 10px;
  margin-top: 38px;
  max-width: 100%;
}
.hero-actions .button {
  min-width: 165px;
  min-height: 52px;
  justify-content: space-between;
}
.hero-process-link {
  margin-top: 14px;
  min-height: 44px;
}
.hero-benefit {
  margin-top: 12px;
  color: #506e63;
  font-size: 12px;
  font-weight: 600;
  line-height: 1.5;
}
.hero-benefit span {
  margin-inline: 5px;
  color: #88a692;
}
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 20px;
  padding: 16px 21px;
  border-radius: 3px;
  font-size: 13px;
  font-weight: 700;
  transition:
    transform 0.2s,
    background 0.2s;
  color: inherit;
}
.button:hover {
  transform: translateY(-2px);
}
.button-primary {
  background: var(--ink);
  color: #fff;
}
.button-primary:hover {
  background: #24575a;
}
.button-outline {
  border: 1px solid #a9c1b5;
  background: transparent;
  color: var(--ink);
  padding: 15px 20px;
}
.button-outline:hover {
  background: #e9f0e8;
}
.text-link {
  border-bottom: 1px solid #99aea6;
  padding-bottom: 5px;
  display: inline-flex;
  align-items: center;
  gap: 13px;
  font-size: 13px;
  font-weight: 700;
  color: var(--ink);
}
.text-link:hover {
  border-color: var(--ink);
}
.hero-visual {
  position: relative;
  min-height: 540px;
  align-self: stretch;
  padding: 10px 0 29px 22px;
}
.hero-image-wrap {
  height: 100%;
  max-height: 583px;
  overflow: hidden;
  background: #e8e6dc;
  border-radius: 170px 6px 6px 6px;
  position: relative;
}
.hero-image-wrap::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg, rgba(18, 48, 48, 0.16), transparent 36%);
  pointer-events: none;
}
.hero-image {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}
.hero-float {
  position: absolute;
  left: -36px;
  bottom: 77px;
  background: var(--white);
  width: min(340px, 78%);
  box-shadow: 0 18px 48px rgba(26, 59, 56, 0.11);
  padding: 22px 25px 20px;
  border: 1px solid #edf0eb;
}
.float-kicker {
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 0.13em;
  color: #6c8881;
  display: block;
  margin-bottom: 13px;
}
.float-dot {
  background: #9db5a6;
  width: 6px;
  height: 6px;
  margin-right: 7px;
}
.hero-float strong {
  font-family: var(--serif);
  font-weight: 500;
  color: var(--ink);
  font-size: 21px;
  line-height: 1.3;
  display: block;
  letter-spacing: -0.025em;
}
.float-foot {
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-top: 1px solid #e7ece8;
  font-size: 11px;
  font-weight: 700;
  color: #668178;
  margin-top: 18px;
  padding-top: 13px;
}
.float-foot span {
  font-size: 17px;
}
.hero-image-caption {
  position: absolute;
  bottom: 7px;
  right: 0;
  color: #7b918b;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
}
.principles {
  border-top: 1px solid #e3eae5;
  border-bottom: 1px solid #e3eae5;
  background: #f3f6f0;
}
.principles-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  padding-block: 24px;
  color: #45615e;
  font-size: 13px;
  font-weight: 600;
}
.principles span {
  display: flex;
  align-items: center;
  gap: 12px;
}
.principles i {
  width: 6px;
  height: 6px;
  display: inline-block;
  border: 1px solid #79948b;
  transform: rotate(45deg);
}
.account-entry-section {
  position: relative;
  overflow: hidden;
  border-bottom: 1px solid #dae6dc;
  background: #eaf1e9;
}
.account-entry-section::after {
  content: "";
  position: absolute;
  width: 400px;
  height: 400px;
  right: -220px;
  top: -225px;
  border: 1px solid rgba(63, 110, 82, 0.12);
  border-radius: 50%;
  pointer-events: none;
}
.account-entry-inner {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(0, 0.8fr);
  align-items: center;
  gap: 8%;
  padding-block: 65px;
}
.account-entry-kicker {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  color: #45615e;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.14em;
}
.account-entry-kicker i {
  display: inline-block;
  width: 26px;
  height: 1px;
  background: #769884;
}
.account-entry-copy h2 {
  max-width: 640px;
  margin: 18px 0 15px;
  font: 500 clamp(37px, 3.7vw, 53px) / 1.13 var(--serif);
  letter-spacing: -0.05em;
}
.account-entry-copy h2 em {
  color: #557964;
}
.account-entry-copy p {
  max-width: 650px;
  color: #405b54;
  font-size: 14px;
  line-height: 1.65;
}
.account-entry-actions {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 18px;
  padding-left: 45px;
  border-left: 1px solid #bdd0bf;
}
.account-entry-steps {
  width: 100%;
  margin: 0 0 7px;
  padding: 0;
  border-top: 1px solid #bdd0bf;
  list-style: none;
}
.account-entry-steps li {
  display: flex;
  align-items: baseline;
  gap: 15px;
  padding: 12px 0;
  border-bottom: 1px solid #bdd0bf;
  color: #294f46;
  font-size: 13px;
  font-weight: 600;
  line-height: 1.45;
}
.account-entry-steps span {
  flex: 0 0 25px;
  color: #648878;
  font: 500 17px var(--serif);
  font-variant-numeric: tabular-nums;
}
.account-entry-actions .button {
  width: 100%;
  min-height: 52px;
  justify-content: space-between;
  gap: 8px;
  padding-inline: 12px;
  font-size: 12px;
}
.account-entry-buttons {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 9px;
  width: 100%;
}
.section {
  padding-block: 118px;
}
.section-label {
  color: #45615e;
  margin-bottom: 22px;
}
.section h2,
.closing-section h2 {
  font: 500 clamp(40px, 4.1vw, 61px) / 1.13 var(--serif);
  letter-spacing: -0.055em;
  margin-bottom: 23px;
}
.section-heading {
  display: grid;
  grid-template-columns: 27% 1fr;
  gap: 5%;
  align-items: start;
}
.section-heading h2 {
  max-width: 760px;
}
.section-heading p {
  max-width: 680px;
  color: #607574;
  font-size: 16px;
  line-height: 1.75;
}
.audience-section {
  background: var(--paper);
  padding-block: 112px 118px;
}
.audience-heading {
  margin-bottom: 43px;
}
.audience-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}
.audience-card {
  display: flex;
  flex-direction: column;
  min-height: 545px;
  padding: 35px 39px 0;
  border: 1px solid #dce7df;
  background: #f5f7f2;
}
.audience-business {
  background: #e9f0ea;
}
.audience-card-top {
  display: flex;
  align-items: start;
  justify-content: space-between;
  margin-bottom: 41px;
}
.audience-symbol {
  width: 59px;
  height: 59px;
  display: grid;
  place-items: center;
  border: 1px solid #bfd0c4;
  border-radius: 50%;
}
.audience-symbol svg {
  width: 31px;
  height: 31px;
  stroke: #527c6d;
  stroke-width: 1.6;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.audience-no {
  font: 15px var(--serif);
  color: #829c8d;
}
.audience-type {
  color: #668778;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.14em;
  margin-bottom: 13px;
}
.audience-card h3 {
  max-width: 410px;
  font: 500 clamp(28px, 2.8vw, 39px) / 1.16 var(--serif);
  letter-spacing: -0.046em;
  margin-bottom: 16px;
}
.audience-card > p {
  color: #647a70;
  font-size: 14px;
  line-height: 1.7;
  max-width: 440px;
}
.audience-card ul {
  list-style: none;
  padding: 0;
  margin: 25px 0 35px;
  display: grid;
  gap: 10px;
  font-size: 12px;
  font-weight: 600;
  color: #3e6258;
}
.audience-card li {
  display: flex;
  align-items: baseline;
  gap: 11px;
}
.audience-card li::before {
  content: "";
  width: 5px;
  height: 5px;
  flex: none;
  transform: rotate(45deg);
  background: #95b29d;
}
.audience-card-foot {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 15px;
  margin-top: auto;
  padding: 20px 0;
  border-top: 1px solid #d1ded2;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.08em;
  color: #789489;
}
.audience-card-foot a {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  font-size: 12px;
  letter-spacing: 0;
  color: var(--ink);
  border-bottom: 1px solid transparent;
}
.audience-card-foot a:hover {
  border-color: var(--ink);
}
.audience-card-foot a span {
  font-size: 16px;
}
.intro-section {
  background: var(--paper);
}
.intro-heading {
  margin-bottom: 48px;
}
.steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 15px;
}
.step-card {
  min-height: 300px;
  background: #f4f5ef;
  border: 1px solid #e6eae4;
  padding: 29px 30px 27px;
  display: flex;
  flex-direction: column;
}
.step-card:nth-child(2) {
  background: #edf3ed;
}
.step-top {
  display: flex;
  justify-content: space-between;
  align-items: start;
  margin-bottom: auto;
}
.step-number {
  font-family: var(--serif);
  font-size: 18px;
  color: #89a096;
}
.step-icon {
  width: 58px;
  height: 58px;
  border: 1px solid #c7d7ce;
  border-radius: 50%;
  display: grid;
  place-items: center;
}
.step-icon svg {
  width: 30px;
  height: 30px;
  stroke: #466d67;
  stroke-width: 1.6;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.step-card h3 {
  font: 500 25px/1.24 var(--serif);
  letter-spacing: -0.035em;
  margin: 43px 0 11px;
}
.step-card p {
  font-size: 13px;
  line-height: 1.65;
  color: #687b78;
  max-width: 315px;
}
.overview-section {
  background: #eaf0e8;
}
.overview-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1fr);
  gap: 12%;
  align-items: center;
}
.overview-copy h2 {
  max-width: 510px;
}
.overview-copy > p {
  font-size: 16px;
  color: #5b7370;
  line-height: 1.75;
  max-width: 485px;
}
.aside-note {
  display: flex;
  gap: 20px;
  border-top: 1px solid #c8d7cf;
  margin-top: 58px;
  padding-top: 25px;
  max-width: 460px;
}
.aside-mark {
  font: italic 62px/0.8 var(--serif);
  color: #9eb8a6;
}
.aside-note p {
  font: italic 20px/1.45 var(--serif);
  color: #426760;
}
.metric-panel {
  background: #fff;
  padding: 28px 37px 18px;
  box-shadow: 0 24px 48px rgba(22, 63, 57, 0.06);
  border: 1px solid #e4eae3;
}
.metric-panel-top {
  display: flex;
  justify-content: space-between;
  align-items: center;
  color: #79978a;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.15em;
  padding-bottom: 24px;
}
.tiny-spark {
  font-size: 22px;
  line-height: 1;
  color: #93ac9c;
}
.metric-row {
  display: grid;
  grid-template-columns: 47px 1fr 20px;
  gap: 10px;
  align-items: center;
  border-top: 1px solid #e5ebe6;
  min-height: 69px;
  font-size: 15px;
  font-weight: 600;
  color: #294a48;
}
.metric-count {
  font: 16px var(--serif);
  color: #a0b7aa;
}
.metric-row > span:last-child {
  text-align: right;
  color: #9eb2a5;
  font-size: 15px;
  font-weight: 400;
}
.metric-panel-foot {
  padding: 22px 0 5px;
  color: #80958a;
  font-size: 11px;
}
.scenarios-section {
  background: var(--paper);
}
.scenarios-heading {
  margin-bottom: 43px;
}
.scenario-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 10px;
}
.scenario-card {
  min-height: 151px;
  border: 1px solid #dde7e0;
  padding: 19px 21px 21px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  background: #fff;
  color: #284b48;
}
.scenario-card:nth-child(4n + 2),
.scenario-card:nth-child(4n + 3) {
  background: #f6f7f2;
}
.scenario-index {
  font: 15px var(--serif);
  color: #9aafa3;
}
.scenario-card > span:nth-child(2) {
  font: 500 19px/1.28 var(--serif);
  letter-spacing: -0.026em;
  max-width: 240px;
}
.business-scenarios {
  display: flex;
  align-items: center;
  gap: 35px;
  border-top: 1px solid #d9e4d9;
  margin-top: 27px;
  padding-top: 24px;
}
.business-scenarios > span {
  flex: none;
  color: #78978a;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.13em;
}
.business-scenarios p {
  color: #365c53;
  font: 500 16px/1.6 var(--serif);
}
.business-scenarios i {
  color: #9cb6a2;
  font-style: normal;
  margin-inline: 8px;
}
.example-section {
  background: #eff3ec;
  padding-block: 112px 125px;
}
.example-intro {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 60px;
  margin-bottom: 39px;
}
.example-intro h2 {
  max-width: 700px;
  margin: 0;
}
.example-intro > p {
  max-width: 320px;
  font-size: 14px;
  color: #49695c;
  line-height: 1.7;
  margin-bottom: 6px;
}
.example-frame {
  background: #fff;
  border: 1px solid #dce5da;
  box-shadow: 0 30px 75px rgba(30, 73, 63, 0.07);
}
.example-topline {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 15px;
  padding: 18px 33px;
  border-bottom: 1px solid #e9eeea;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.13em;
  color: #49695c;
}
.demo-indicator {
  background: #a9c3ac;
  margin-right: 8px;
}
.topline-divider {
  margin: 0 9px;
  color: #c0cfc3;
}
.example-body {
  display: grid;
  grid-template-columns: 1fr 1fr;
}
.example-context {
  padding: 54px 57px 55px;
}
.sample-eyebrow {
  color: #49695c;
  margin-bottom: 20px;
}
.example-context h3 {
  font: 500 34px/1.15 var(--serif);
  letter-spacing: -0.04em;
  margin-bottom: 12px;
}
.example-context > p:not(.sample-eyebrow) {
  color: #6b7e78;
  font-size: 14px;
  line-height: 1.7;
  max-width: 370px;
  margin-bottom: 39px;
}
.budget-list {
  margin: 0;
}
.budget-list > div {
  display: flex;
  justify-content: space-between;
  gap: 15px;
  align-items: baseline;
  border-top: 1px solid #e7eee7;
  padding: 13px 0;
  color: #536b65;
  font-size: 13px;
}
.budget-list dt {
  font-weight: 500;
}
.budget-list dd {
  margin: 0;
  color: var(--ink);
  font-weight: 700;
  font-variant-numeric: tabular-nums;
}
.budget-list .budget-highlight {
  border-top: 1px solid #a8c0ad;
  color: var(--ink);
  padding-top: 20px;
  font-weight: 700;
}
.budget-highlight dd {
  font-size: 19px;
}
.result-card {
  background: var(--ink);
  color: #eef5ee;
  padding: 51px 51px 47px;
  display: flex;
  flex-direction: column;
}
.result-kicker {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.11em;
  color: #b3cebe;
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 27px;
}
.result-mini-icon {
  width: 23px;
  height: 23px;
  border: 1px solid #88a89a;
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-size: 13px;
}
.result-card h3 {
  color: white;
  font: 500 31px/1.17 var(--serif);
  letter-spacing: -0.035em;
  max-width: 420px;
  margin-bottom: 22px;
}
.result-status {
  align-self: flex-start;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  background: #345554;
  padding: 7px 12px;
  border-radius: 2px;
  color: #e6eee8;
  font-size: 12px;
}
.result-status strong {
  font-weight: 700;
  color: #f5dfaf;
}
.status-dot {
  display: inline-block;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: #e0be7d;
  margin-right: 4px;
}
.result-big {
  display: flex;
  align-items: center;
  gap: 20px;
  margin: 31px 0 15px;
}
.result-big span:first-child {
  font: 500 clamp(65px, 7vw, 100px) / 0.98 var(--serif);
  letter-spacing: -0.07em;
  color: white;
  font-variant-numeric: tabular-nums;
  white-space: nowrap;
  flex-shrink: 0;
}
.result-big span:last-child {
  font-size: 13px;
  line-height: 1.3;
  color: #b5ccbe;
  min-width: 0;
  text-wrap: balance;
}
.coverage-track {
  height: 6px;
  width: 100%;
  background: #456a65;
  margin-bottom: 22px;
  border-radius: 10px;
  overflow: hidden;
}
.coverage-track span {
  display: block;
  height: 100%;
  width: 19%;
  background: #d7c38e;
  border-radius: 10px;
}
.result-explain {
  max-width: 380px;
  font-size: 13px;
  line-height: 1.65;
  color: #bcd0c5;
  margin-bottom: 30px;
}
.result-explain strong {
  color: white;
}
.result-numbers {
  margin-top: auto;
  border-top: 1px solid #4a6a65;
}
.result-numbers > div {
  display: flex;
  justify-content: space-between;
  gap: 10px;
  padding: 11px 0;
  border-bottom: 1px solid #4a6a65;
  font-size: 12px;
  color: #bcd1c4;
}
.result-numbers strong {
  color: white;
  font-size: 14px;
  font-variant-numeric: tabular-nums;
}
.result-numbers .gap {
  color: #f1dba9;
}
.result-numbers .gap strong {
  color: #f1dba9;
}
.example-bottom {
  border-top: 1px solid #e3eae2;
  padding: 15px 33px;
  color: #49695c;
  font-size: 11px;
}
.comparison {
  margin-top: 44px;
}
.comparison-header {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 30px;
  margin-bottom: 17px;
}
.comparison-header h3 {
  font: 500 25px var(--serif);
  letter-spacing: -0.035em;
  margin: 0;
}
.comparison-header span {
  font-size: 10px;
  letter-spacing: 0.11em;
  font-weight: 700;
  color: #49695c;
}
.comparison-scroll {
  overflow-x: auto;
}
.comparison table {
  width: 100%;
  border-collapse: collapse;
  text-align: left;
  min-width: 650px;
}
.comparison th {
  color: #49695c;
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-weight: 700;
  border-bottom: 1px solid #c9d9cb;
  padding: 13px 15px;
}
.comparison th:first-child,
.comparison td:first-child {
  padding-left: 0;
}
.comparison td {
  border-bottom: 1px solid #d8e3d9;
  padding: 16px 15px;
  font-size: 13px;
  color: #496761;
}
.comparison td:first-child {
  font-weight: 700;
  color: #214940;
}
.table-tag {
  display: inline-block;
  border-radius: 2px;
  padding: 5px 9px;
  font-size: 11px;
  font-weight: 700;
}
.table-tag.medium {
  background: #e8ede3;
  color: #4b6242;
}
.table-tag.low {
  background: #efe7d8;
  color: #705a37;
}
.guidance-section {
  background: var(--paper);
}
.guidance-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 13%;
  align-items: center;
}
.guidance-grid h2 {
  max-width: 600px;
}
.guidance-grid > div:first-child > p {
  max-width: 520px;
  color: #657975;
  line-height: 1.75;
}
.guidance-list {
  border-top: 1px solid #d6e3d9;
}
.guidance-list > div {
  display: grid;
  grid-template-columns: 45px 1fr;
  align-items: start;
  gap: 15px;
  padding: 23px 0;
  border-bottom: 1px solid #d6e3d9;
}
.guidance-list span {
  font: 17px var(--serif);
  color: #8aa999;
}
.guidance-list p {
  font: 500 21px/1.38 var(--serif);
  letter-spacing: -0.025em;
  color: #345850;
  max-width: 430px;
}
.membership-section {
  background: #eaf0e8;
}
.membership-heading {
  margin-bottom: 44px;
}
.membership-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}
.membership-card {
  background: #fff;
  border: 1px solid #d9e5da;
  padding: 32px 35px 0;
  display: flex;
  flex-direction: column;
}
.membership-card-business {
  background: #f8faf6;
}
.membership-card-header {
  display: flex;
  align-items: start;
  justify-content: space-between;
  color: #779688;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.15em;
  margin-bottom: 25px;
}
.membership-emblem {
  display: grid;
  place-items: center;
  width: 36px;
  height: 36px;
  border: 1px solid #c3d5c8;
  border-radius: 50%;
  color: #779b86;
  font: 25px/1 var(--serif);
  letter-spacing: 0;
}
.membership-card h3 {
  max-width: 400px;
  font: 500 31px/1.2 var(--serif);
  letter-spacing: -0.04em;
  margin-bottom: 30px;
}
.membership-tier {
  border-top: 1px solid #d8e4d9;
  padding: 21px 0 22px;
}
.membership-tier-title {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 12px;
  margin-bottom: 11px;
}
.membership-tier-title span {
  color: #688879;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
}
.membership-tier-title strong {
  color: var(--ink);
  font: 500 21px var(--serif);
  letter-spacing: -0.035em;
  white-space: nowrap;
}
.membership-tier p {
  color: #647b70;
  font-size: 13px;
  line-height: 1.65;
  max-width: 430px;
}
.membership-connector {
  display: flex;
  align-items: center;
  gap: 9px;
  margin-bottom: 15px;
  color: #8ca594;
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 0.13em;
}
.membership-connector span {
  font-size: 16px;
  line-height: 1;
}
.membership-plus {
  background: #eef4ec;
  border: 0;
  padding: 20px 21px 23px;
  margin-inline: -21px;
}
.membership-card-footer {
  margin-top: auto;
  padding: 20px 0;
  color: #849a8b;
  font-size: 11px;
}
.membership-fineprint {
  color: #6e8678;
  font-size: 11px;
  line-height: 1.65;
  margin-top: 24px;
  max-width: 930px;
}
.membership-account-link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-top: 18px;
  padding-bottom: 4px;
  border-bottom: 1px solid #a9beb0;
  color: var(--ink);
  font-size: 12px;
  font-weight: 700;
  transition:
    color 200ms ease,
    border-color 200ms ease;
}
.membership-account-link:hover {
  border-color: var(--ink);
  color: #567f68;
}
.closing-section {
  background: var(--ink);
  padding: 82px 0;
  color: #d7e5dc;
}
.closing-inner {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 50px;
}
.closing-kicker {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.15em;
  color: #acc6b8;
}
.closing-section h2 {
  color: #fff;
  max-width: 740px;
  margin: 17px 0 16px;
}
.closing-section h2 em {
  color: #a4c5af;
}
.closing-section p {
  max-width: 600px;
  color: #b6cbbf;
  font-size: 14px;
  line-height: 1.7;
}
.button-light {
  background: #f1f3eb;
  color: var(--ink);
  flex: none;
  margin-bottom: 3px;
}
.button-light:hover {
  background: #dce9df;
}
@keyframes quiet-arrival {
  from {
    opacity: 0.72;
    transform: translateY(14px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}
@keyframes image-settle {
  from {
    transform: scale(1.045);
  }
  to {
    transform: scale(1);
  }
}
@keyframes bar-reveal {
  from {
    transform: scaleX(0.12);
  }
  to {
    transform: scaleX(1);
  }
}
@media (prefers-reduced-motion: no-preference) {
  .hero-copy > .eyebrow,
  .hero-copy > h1,
  .hero-copy > .hero-lede,
  .hero-copy > .hero-actions,
  .hero-visual {
    animation: quiet-arrival 690ms cubic-bezier(0.22, 0.7, 0.2, 1) both;
  }
  .hero-copy > h1 {
    animation-delay: 65ms;
  }
  .hero-copy > .hero-lede {
    animation-delay: 120ms;
  }
  .hero-copy > .hero-actions {
    animation-delay: 185ms;
  }
  .hero-visual {
    animation-delay: 240ms;
  }
  .hero-image {
    animation: image-settle 1050ms cubic-bezier(0.22, 0.7, 0.2, 1) both;
  }
  :is(
    .section-heading,
    .account-entry-inner,
    .why-intro-grid,
    .why-process-copy,
    .why-limits-grid,
    .example-intro,
    .closing-inner
  ).is-inview {
    animation: quiet-arrival 680ms cubic-bezier(0.22, 0.7, 0.2, 1) both;
  }
  :is(
      .audience-grid,
      .steps-grid,
      .scenario-grid,
      .membership-grid,
      .why-benefits,
      .why-people-grid
    ).is-inview
    > * {
    animation: quiet-arrival 620ms cubic-bezier(0.22, 0.7, 0.2, 1) both;
  }
  :is(
      .audience-grid,
      .steps-grid,
      .scenario-grid,
      .membership-grid,
      .why-benefits,
      .why-people-grid
    ).is-inview
    > :nth-child(2) {
    animation-delay: 80ms;
  }
  :is(.steps-grid, .scenario-grid, .why-benefits).is-inview > :nth-child(3) {
    animation-delay: 150ms;
  }
  .coverage-track.is-inview span {
    transform-origin: left center;
    animation: bar-reveal 920ms cubic-bezier(0.18, 0.72, 0.18, 1) both;
  }
  :is(.button, .nav-action, .text-link, .audience-card-foot a)
    > span[aria-hidden="true"] {
    display: inline-block;
    transition: transform 220ms ease;
  }
  :is(.button, .nav-action, .audience-card-foot a):hover
    > span[aria-hidden="true"] {
    transform: translate(3px, -2px);
  }
  .text-link:hover > span[aria-hidden="true"] {
    transform: translateY(3px);
  }
  .menu-toggle {
    transition:
      background 200ms ease,
      border-color 200ms ease;
  }
  .menu-toggle:hover {
    background: #eaf0e8;
    border-color: #9eb8a6;
  }
}
@media (max-width: 1100px) {
  .container {
    width: min(100% - 56px, 1280px);
  }
  .site-nav {
    gap: 18px;
  }
  .brand-name {
    font-size: 20px;
  }
  .hero-grid {
    gap: 3%;
  }
  .hero h1 {
    font-size: clamp(50px, 5.4vw, 68px);
  }
  .hero-visual {
    min-height: 510px;
  }
  .hero-float {
    left: -20px;
  }
  .audience-card {
    padding-inline: 29px;
  }
  .scenario-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .example-context {
    padding: 42px 38px;
  }
  .result-card {
    padding: 42px 38px;
  }
}
@media (max-width: 960px) {
  .header-inner {
    min-height: 70px;
  }
  .brand img {
    width: 44px;
    height: 44px;
  }
  .brand-name {
    font-size: 18px;
  }
  .brand-descriptor {
    font-size: 7px;
    letter-spacing: 0.16em;
  }
  .menu-toggle {
    display: flex;
    width: 44px;
    height: 44px;
    border: 1px solid #cadbd0;
    background: transparent;
    padding: 10px 9px;
    flex-direction: column;
    justify-content: space-around;
    align-items: center;
    cursor: pointer;
  }
  .menu-toggle span {
    height: 1.5px;
    width: 21px;
    background: var(--ink);
    display: block;
  }
  .site-nav {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    padding: 14px 19px 23px;
    background: var(--paper);
    border-bottom: 1px solid #dce6dd;
    box-shadow: 0 16px 20px rgba(20, 52, 50, 0.07);
    flex-direction: column;
    align-items: stretch;
    gap: 0;
  }
  .site-nav.is-open {
    display: flex;
  }
  .site-nav > a {
    display: flex;
    align-items: center;
    min-height: 44px;
    padding: 10px 3px;
  }
  .site-nav .nav-account-actions {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    margin-top: 8px;
  }
  .site-nav .nav-account-actions a {
    min-height: 48px;
    padding: 11px 12px;
  }
}
@media (max-width: 760px) {
  .container {
    width: min(100% - 38px, 600px);
  }
  .hero-grid {
    display: flex;
    flex-direction: column;
    align-items: stretch;
    min-height: 0;
    gap: 28px;
    padding-block: 52px 46px;
  }
  .hero-copy {
    padding: 0;
  }
  .eyebrow {
    font-size: 9px;
    margin-bottom: 22px;
  }
  .hero h1 {
    font-size: clamp(48px, 9.2vw, 71px);
    max-width: 600px;
    line-height: 1.08;
    margin-bottom: 20px;
  }
  .hero-lede {
    font-size: 16px;
    line-height: 1.65;
  }
  .hero-actions {
    margin-top: 30px;
    gap: 22px;
  }
  .text-link {
    min-height: 44px;
    align-items: center;
  }
  .hero-visual {
    width: 100%;
    min-height: 440px;
    height: 440px;
    padding: 0 0 18px 20px;
  }
  .hero-image-wrap {
    border-top-left-radius: 130px;
  }
  .hero-float {
    left: 0;
    bottom: 45px;
    width: 260px;
    padding: 17px;
  }
  .hero-float strong {
    font-size: 18px;
  }
  .hero-image-caption {
    font-size: 8px;
  }
  .principles-inner {
    flex-wrap: wrap;
    justify-content: flex-start;
    gap: 13px 25px;
    padding-block: 19px;
    font-size: 11px;
  }
  .account-entry-inner {
    display: block;
    padding-block: 44px;
  }
  .account-entry-copy h2 {
    font-size: clamp(36px, 7.4vw, 49px);
  }
  .account-entry-actions {
    align-items: stretch;
    gap: 16px;
    margin-top: 26px;
    padding: 0;
    border-left: 0;
    border-top: 0;
  }
  .account-entry-actions .button {
    width: 100%;
    min-height: 52px;
  }
  .section {
    padding-block: 78px;
  }
  .section-heading {
    display: block;
  }
  .section h2,
  .closing-section h2 {
    font-size: clamp(38px, 7.5vw, 54px);
  }
  .section-heading .section-label {
    margin-bottom: 17px;
  }
  .intro-heading,
  .scenarios-heading {
    margin-bottom: 33px;
  }
  .section-heading p {
    font-size: 14px;
  }
  .audience-heading,
  .membership-heading {
    margin-bottom: 31px;
  }
  .audience-grid,
  .membership-grid {
    grid-template-columns: 1fr;
    gap: 10px;
  }
  .audience-card {
    min-height: 0;
    padding: 25px 25px 0;
  }
  .audience-card-top {
    margin-bottom: 25px;
  }
  .audience-card h3 {
    font-size: 30px;
  }
  .audience-card ul {
    margin-bottom: 29px;
  }
  .audience-card-foot a,
  .membership-account-link {
    display: inline-flex;
    align-items: center;
    min-height: 44px;
  }
  .steps-grid {
    grid-template-columns: 1fr;
    gap: 10px;
  }
  .step-card {
    min-height: 200px;
    padding: 22px;
  }
  .step-card h3 {
    margin-top: 25px;
    font-size: 23px;
  }
  .step-icon {
    width: 47px;
    height: 47px;
  }
  .step-icon svg {
    width: 25px;
    height: 25px;
  }
  .overview-grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .overview-copy h2 {
    max-width: 600px;
  }
  .overview-copy > p {
    font-size: 14px;
  }
  .aside-note {
    margin-top: 28px;
    padding-top: 18px;
  }
  .aside-note p {
    font-size: 18px;
  }
  .metric-panel {
    padding: 23px 24px 16px;
  }
  .metric-row {
    min-height: 63px;
    font-size: 14px;
  }
  .scenario-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .scenario-card {
    min-height: 135px;
    padding: 15px;
  }
  .scenario-card > span:nth-child(2) {
    font-size: 17px;
  }
  .business-scenarios {
    display: block;
    margin-top: 22px;
    padding-top: 19px;
  }
  .business-scenarios p {
    margin-top: 10px;
    font-size: 16px;
  }
  .example-intro {
    display: block;
    margin-bottom: 28px;
  }
  .example-intro > p {
    margin-top: 16px;
  }
  .example-body {
    grid-template-columns: 1fr;
  }
  .example-context,
  .result-card {
    padding: 33px 26px;
  }
  .example-context > p:not(.sample-eyebrow) {
    margin-bottom: 26px;
  }
  .example-context h3 {
    font-size: 30px;
  }
  .result-card h3 {
    font-size: 28px;
  }
  .result-big span:first-child {
    font-size: 74px;
  }
  .example-topline,
  .example-bottom {
    padding-inline: 22px;
  }
  .comparison-header {
    align-items: start;
  }
  .comparison-header span {
    max-width: 180px;
    text-align: right;
  }
  .comparison-scroll {
    overflow-x: visible;
  }
  .comparison table,
  .comparison tbody,
  .comparison tr,
  .comparison td {
    display: block;
    width: 100%;
    min-width: 0;
  }
  .comparison thead {
    position: absolute;
    width: 1px;
    height: 1px;
    padding: 0;
    overflow: hidden;
    clip-path: inset(50%);
    white-space: nowrap;
  }
  .comparison tbody {
    display: grid;
    gap: 10px;
  }
  .comparison tr {
    padding: 17px 20px;
    border: 1px solid #d8e3d9;
    border-radius: 3px;
    background: #fff;
  }
  .comparison td {
    display: block;
    padding: 0;
    border: 0;
    line-height: 1.45;
  }
  .comparison td:first-child {
    display: block;
    padding: 0 0 11px;
    font-size: 15px;
  }
  .comparison td + td {
    padding-top: 10px;
    border-top: 1px solid #e5ece5;
  }
  .comparison td::before {
    content: attr(data-label);
    display: block;
    margin-bottom: 5px;
    color: #49695c;
    font-size: 10px;
    font-weight: 700;
    letter-spacing: 0.06em;
    text-transform: uppercase;
  }
  .comparison td:first-child::before {
    margin-bottom: 4px;
  }
  .comparison .table-tag {
    text-align: left;
  }
  .guidance-grid {
    grid-template-columns: 1fr;
    gap: 38px;
  }
  .guidance-list p {
    font-size: 20px;
  }
  .membership-card {
    padding: 27px 25px 0;
  }
  .membership-card h3 {
    font-size: 29px;
    margin-bottom: 23px;
  }
  .closing-inner {
    display: block;
  }
  .closing-section {
    padding: 70px 0;
  }
  .button-light {
    margin-top: 25px;
  }
}
@media (max-width: 480px) {
  .brand {
    gap: 9px;
  }
  .brand-name {
    font-size: 16px;
  }
  .brand-descriptor {
    letter-spacing: 0.12em;
  }
  .hero h1 {
    font-size: clamp(43px, 11.7vw, 48px);
  }
  .hero-grid {
    padding-block: 43px 39px;
  }
  .hero-actions {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    align-items: stretch;
    width: 100%;
    gap: 8px;
  }
  .hero-actions .button {
    min-width: 0;
    width: 100%;
    min-height: 54px;
    justify-content: space-between;
    gap: 6px;
    padding-inline: 11px;
    font-size: 12px;
  }
  .hero-benefit {
    margin-top: 13px;
    font-size: 11px;
  }
  .hero-visual {
    min-height: 320px;
    height: 320px;
  }
  .hero-float {
    width: 230px;
    bottom: 28px;
  }
  .hero-float strong {
    font-size: 16px;
  }
  .hero-image-caption {
    display: none;
  }
  .principles-inner {
    display: grid;
    grid-template-columns: 1fr;
    gap: 10px;
  }
  .account-entry-copy h2 {
    font-size: clamp(34px, 9.2vw, 43px);
  }
  .account-entry-steps li {
    font-size: 12px;
  }
  .audience-card {
    padding-inline: 21px;
  }
  .audience-card-foot {
    align-items: flex-start;
    font-size: 9px;
  }
  .audience-card-foot a {
    font-size: 11px;
  }
  .scenario-grid {
    gap: 7px;
  }
  .scenario-card {
    min-height: 140px;
    padding: 13px;
  }
  .scenario-card > span:nth-child(2) {
    font-size: 16px;
  }
  .example-topline {
    font-size: 8px;
  }
  .topline-divider {
    margin: 0 4px;
  }
  .example-topline > span {
    display: none;
  }
  .example-context,
  .result-card {
    padding: 27px 22px;
  }
  .result-big span:first-child {
    font-size: clamp(54px, 17vw, 64px);
  }
  .result-big {
    gap: 12px;
  }
  .comparison-header {
    display: block;
  }
  .comparison-header span {
    display: block;
    text-align: left;
    margin-top: 8px;
  }
  .membership-card {
    padding-inline: 21px;
  }
  .membership-card h3 {
    font-size: 27px;
  }
  .membership-tier-title strong {
    font-size: 18px;
  }
  .footer-copyright {
    margin-left: 0;
  }
}
@media (max-width: 360px) {
  .scenario-grid {
    grid-template-columns: 1fr;
  }
  .scenario-card {
    min-height: 112px;
    padding: 16px 18px;
  }
  .result-big {
    gap: 8px;
  }
  .result-big span:first-child {
    font-size: 46px;
  }
  .result-big span:last-child {
    font-size: 12px;
  }
}
@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
  }
}